Creative Process

* Denotes optional milestones based on project scope.

  • 1) Initial design consultation

    • Scope of work defined
    • Deliverables discussed
    • Client completes provided creative brief

    2) Design quote completed

    • Final deliverables defined
    • Timeline defined

    3) Design quote approved

    • Client pays half down on creative fees
    • PD provides any follow up questions

    4) Research

    • User reasearch
    • Rapid Prototyping
    • User testing
  • 5) PD creates and presents 1st round of formal designs

    • Presentation of design concepts
    • Design rationale provided for each concept

    6) Client reviews first round

    • Feedback on comps garnered
    • Discussion regarding any revisions

    7) PD creates and presents second round designs

    • Presentation of revised design concepts

    8) Client reviews second round

    • Feedback on comps garnered
    • Third round presentation if needed
    • Beyond three rounds are negotiated separately

    9) Client final approvals

    • Final “sign-off” on design direction for project
    • PD schedules delivery of final art
    • *Client training scheduled
  • 10) Development

    • Template coding
    • CMS integration
    • Staging deployment
    • *Content Integration
    • *User testing

    11) Quality Assurance

    • Formal user testing
    • Client review

    12) PD delivers final art

    • Deployment to live environment
    • Additional quality testing
    • Design guidelines manual
    • *Training dvd’s
  • 13) Project invoicing

    • PD prepares and sends final project invoice

    14) Project archiving

    • Project source files are archived securely

    15) Review

    • Revisit after 6 months for evaluation

Want to Learn More?

Here are some helpful resources to learn more about your role in the creative process: