Project Reconnaisance

What is a Creative Brief?

“A comprehensive written document for a design project developed in concert by a person representing the business need for design and the designer. The document is focused on the desired results of design – not aesthetics.”

The following questions are the beginning stages for developing a creative strategy and a basis for further discussion and exploration.

 

First Name*

Last Name*

Email*

Phone*

Company Name*

  

Mailing Address

Mailing Address Line 2

City

State/Province

Zip Code/Postal Code
     

1) What are we trying to accomplish?

2) Who are we talking to?

3) What is the single most persuasive idea we can convey?

4) Why should they believe it?

5) Where are you now?

6) Where do you want to be?

*Denotes required information


How We Do It

Need More Time?

You may find yourself delving deeper into the nuances and goals this project needs to fulfill. Perhaps you need to consult colleagues or supervisors? Not a problem. Download a PDF.

You can type directly into the document and email it back to us or bring it to our next meeting.