AIGA Richmond was in need of a web site overhaul. The goal was to create a destination for designers and those looking to learn more about design. The site would house resources to meet the needs of designer and client through videos, documentation, and pathways to further education.
Based on a theme and custom built CMS provided by the national office of AIGA, the theme was further customized and the site arachitecture compiled to achieve the strategic goals of the chapter. A detailed email strategy and new email templates completed the overall redesign.
During the 2007-2009 seasons the chapter experienced a 60% increase in membership and event attendance explode to 60-80 attendees per event.